Thursday, June 27, 2013

Wednesday, June 5, 2013

Lisa Margonelli: The Political Chemistry of Oil



In the Gulf oil spill's aftermath, Lisa Margonelli says drilling moratoriums and executive ousters make for good theater, but distract from the issue at its heart: our unrestrained oil consumption. She shares her bold plan to wean America off of oil -- by confronting consumers with its real cost.

Lisa Margonelli's work examines the promise and possibility of a post-oil world. She has studied California's opportunity to benefit from new technologies and policies, and is looking at the unexpected complications of alternative fuels and energy efficiency.

Margonelli has been published in The Atlantic, New York Times online, Washington Post, Wired and other publications. Her book about the oil supply chain, Oil On the Brain: Petroleum's Long Strange Trip to Your Tank, was recognized as one of the 25 Notable Books of 2007 by the American Library Association.
"Lisa Margonelli has a rare and precious talent. She has drawn a wonderfully readable portrait of the fascinating and surprisingly little-known human face of Big Oil."
Simon Winchester

Quotes by Lisa Margonelli

  • “I highly recommend that you get a chance to see crude oil burn someday, because you will never need to hear another poli sci lecture on the geopolitics of oil again. It’ll just bake your retinas.”
  • “It’s much more important to have a car that runs, to have a job and keep a job, than to have a GED. That’s actually very perverse.”
  • “We need to remove the perverse incentives to use more fuel. We have an insurance system where the person who drives 20,000 miles a year pays the same insurance as somebody who drives 3,000. We actually encourage people to drive more.”
  • “You might notice that many gas pumps, including this one, are designed to look like ATMs. I’ve talked to engineers. That’s specifically to diffuse our anger, because supposedly we feel good about ATMs.”

Amory Lovins: On Reinventing Fire--A 40-Year Plan for Energy



In this intimate talk filmed at TED's offices, energy theorist Amory Lovins lays out the steps we must take to end the world's dependence on oil (before we run out). Some changes are already happening -- like lighter-weight cars and smarter trucks -- but some require a bigger vision.