Chipotle, The Sustainable Fast Food Movement

From the beginning, fast food chains have been producing and selling food in the fastest and cheapest way possible. Until recently, some chains have been promoting sustainable efforts in creating there food, although many have little evidence to support their claims. Many believe this effort is a hoax in order to make people believe that they are trying to be environmentally friendly. Unlike other fast food chains, Chipotle, under the control of Steve Ells has been using free-range animals, in local farms to produce their food. Steve Ells the Chairman and Co-CEO of Chipotle sparked a movement in fast food production before sustainability became popular. This shows that the core values of the restaurant have been there from the beginning and their efforts of being sustainable are solely to be sustainable rather than appear sustainable.

History of Chipotle