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A dramatic change in the paradigm of capitalism is being experienced as the corporate world embraces sustainability. Reform is necessary in today’s capitalistic society because companies throughout the industrial revolution up to today have been living in a culture that tolerates waste. No more! Sustainability has become an important part in the production equation because businesses have recognized the advantages of operating sustainably. Businesses are still seeking to maximize production but with as little impact on their environment as possible. The first link is to a Forbes magazine article, called “10 green giants”. The article lists ten large revenue companies that are making headway in sustainable business operations. Companies like Honda, GE, PG&E, and Hewlett Packard stand out as well known names. For example, Honda has been investing in multiple forms of energy for their vehicles like, hydrogen fuel cell and natural gas. Honda is unique because it is a conglomerate, which has been a benefit to the consumer because Honda has been incorporating their car technologies in their other products within home energy as well as in infrastructure. However, big companies are not the only ones pursuing sustainability, small-scale efficiency in operations has grown in popularity with homeowners to small businesses. The second link is a video of an Australia-based company called, Green Biz Check, that offers green advising and counseling to small businesses. This company is unique because their job is not traditional; in fact, sustainable managing is a job that has emerged in the past decade. Many companies, large and small, are tackling the problem of sustainability in hopes that they will run a leaner, more cost-effective business because it will increase profits and ultimately create a life-sustaining culture.
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