To imagine a sustainable future for the planet and its inhabitants is not an easy task at the present moment. However, when looking to implement change the corporate structure of capitalistic society seems to be an obvious and ever more accessible solution in the current state of the economy. As corporate giants look to win over every aspect of the consumer market, the role that each company plays as a sustainable part of the community is becoming ever more important. With the goal of the corporation in mind, it is important to take notice of how effectively and genuinely a company implements sustainable ideology. Cemex, the company we chose to analyze, is making conscious and genuine efforts to remedy realistic ecological problems in society.
"Sustainability is central to our business strategy and one of the keys to our future growth. As the largest concrete producer in the world, we have both a responsibility and a great opportunity to help lead the transition to a truly sustainable construction industry. That, in turn, would be a critical element of a low carbon economy."
Lorenzo H. Zambrano Chairman of the Board and Chief Executive Officer
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